Every person is born free and equal both in dignity as well as in rights, regardless of race, color, sex, language, religion, political perspective, sexual preference, or any other matter. The Museum of Memory and Tolerance carries the heart of its mission in its name. To spread the importance of tolerance, non violence, memory and Human Rights. A part of this is achieved through sensitization and awareness during the tours along its awesome halls and exhibitions, persuading visitors into deep reflection and thus to social action in order to replace violence with a peace culture.